- Manual reporting led to longer time to fetch insights
- Lack of consolidation of data that lies even within the organization.
- Management’s desire to use bulk data from outside the organization for creating consumer behaviour profile. This is to be used further to provide enhanced user-experience to the customers.
- Developed several dashboards on top of their data to consolidate Management, mid-level and detailed reporting.
- Creation of a DataWarehouse for data collection from multiple sources, data cleansing, deduplication, standardization and BI reporting
- Created an application that allows automatic creation of reports based on customized queries from the consumers. It includes the features of the ecomm-platform
Logi Analytics, SQL Server, Google Analytics, MS-SSIS, Melissa Data quality, Drupal.